samples of our work
Website for Road King Media
This was a project for a new marketing company specializing in the trucking industry. We came up with the name of the company and created branding that suggested movement, reach, and driving traffic. The thumbnails below highlight a few sections of the site. We included interactive maps, scroll animation, and other motion graphics in order to engage the visitor.
To view the live site, see it at RoadKingMedia.com.
Driver Recruitment Campaign
This work was part of a marketing campaign to recruit drivers for a regional trucking company. Because there was a nation wide shortage for drivers, it was a highly competitive environment in the industry. This was part of a multi channel effort that included Google ads, Facebook, and realtime ads generated through geofencing.
On the right is the landing page we designed for all of the digital ads. Our goal was to attract the attention of drivers by connecting to both tangible and intangible benefits. Below, there are a sampling of ads we created as part of the trucking company’s recruitment campaign. We created responsive ads for mobile, tablet, and desktop that appeared in search engines and mobile apps. Most ads contained animation to attract attention to the ads.
California Driver Recruitment Campaign
This was a campaign for the California market exclusively. The client was trying to capitalize on a situation in California that was not advantageous to owner operator truck drivers. The goal was to entice them to come to Texas. We created digital ads and a landing page for the ads that highlighted the benefits of working in Texas.
Facebook Redesign & Engagement Campaign
We were hired to redesign their Facebook page to boost the company’s image. The result was over 100% increase in follows and engagement.
Tik Tok Creation
We created Tik Tok videos as part of their multichannel approach for brand recognition and recruitment.
Branding
Below, we have three examples of branding projects. These included logo design, business card design, and letterhead. Two of the projects highlighted here also included email signature designs.
Website Design for a Financial Coach
This is a website we designed for a financial coach who works within different asian communities. We focused her messaging and images with that in mind. The website was also set up to be read in several different languages.